Privacy Policy

Last Updated: October 9, 2026

1. Introduction

Welcome to https://50legacy.com/ (“we,” “us,” or “our”).

We operate an online fashion store that offers clothing, accessories, and related products through our website, https://50legacy.com/ (the “Website”).

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our Website, create an account, browse products, place an order, contact us, or otherwise interact with our services.

We are committed to respecting your privacy and handling your personal information responsibly and transparently.

By using our Website, you acknowledge the practices described in this Privacy Policy. Where consent is legally required for a particular processing activity, we will request that consent separately.

2. Information We Collect

We may collect the following categories of personal information, depending on how you interact with our Website.

2.1 Personal Identification and Contact Information

When you create an account, place an order, or contact us, we may collect:

• First and last name.
• Billing and shipping addresses.
• Email address.
• Telephone number.
• Account username and authentication information.
• Information you voluntarily provide when contacting customer support.

2.2 Order and Transaction Information

When you purchase products from our Website, we may collect information related to your transactions, including:

• Products purchased, selected sizes, colors, and quantities.
• Order numbers and purchase history.
• Billing, shipping, and delivery information.
• Discounts, promotional codes, refunds, and returns.
• Payment status and transaction confirmations.
• Shipping tracking information.

We use WooCommerce to manage our online store and support order processing.

2.3 Payment Information

We offer payment methods that may include conventional payment gateways and cryptocurrency payments.

Payments may be processed through third-party payment providers and integrations, including Custom Payment Gateways for WooCommerce and MyCryptoCheckout.

Depending on the payment method, payment providers may process payment details, transaction identifiers, billing information, or cryptocurrency transaction information.

We do not intend to collect or store full payment card details or private cryptocurrency wallet keys on our servers unless explicitly disclosed and appropriately protected. The information actually collected depends on the payment method and technical configuration.

Cryptocurrency transactions may be recorded on public blockchains. Depending on the blockchain and transaction, certain transaction details and wallet addresses may be publicly accessible and may not be capable of being deleted.

Please consult the applicable payment provider’s privacy policy for information about its processing activities.

2.4 Account and Social Login Information

You may be able to create or access an account using conventional registration methods or third-party social login services.

Our Website uses Nextend Social Login.

If you choose to log in through a third-party service, we may receive information that the provider makes available to us, such as your name, email address, profile identifier, or profile picture, depending on your settings and the permissions granted.

We use this information to authenticate you, create or manage your account, and provide the requested services.

Your use of third-party login services is also subject to the relevant provider’s privacy policy and terms.

2.5 Shopping Preferences and Customer Interactions

To improve your shopping experience, we may process information about:

• Products you view or add to your cart.
• Wishlist items and saved products.
• Discount codes and promotions you use.
• Customer reviews and ratings you submit.
• Your interactions with customer service.
• Cart recovery communications and related preferences.

Our Website uses WPC Smart Wishlist for WooCommerce, Discount Rules for WooCommerce, Discount Rules PRO 2.0, and customer review functionality for WooCommerce.

2.6 Automatically Collected Information

When you visit our Website, certain technical information may be collected automatically, subject to applicable law and your privacy choices.

This information may include:

• IP address.
• Browser type and version.
• Device and operating system information.
• Pages visited and links clicked.
• Referring website or traffic source.
• Approximate location derived from IP address.
• Date, time, and duration of visits.
• Website performance and diagnostic information.
• Security events and suspicious activity.

We may use cookies, pixels, server logs, and similar technologies to collect this information. Please refer to our Cookie Policy for further details.

2.7 Communications and Customer Support

If you contact us through email, messaging tools, forms, or other communication channels, we may collect your contact details and the contents of your communications.

Our Website uses Click to Chat to facilitate communication through supported messaging services. If you choose to use an external messaging platform, that platform may process your information under its own privacy policy.

3. How We Use Personal Information

We may use personal information for the following purposes:

3.1 Order Processing and Fulfillment

• Process purchases and payments.
• Confirm and manage orders.
• Arrange shipping and delivery.
• Provide tracking updates.
• Process returns, exchanges, and refunds.
• Respond to order-related questions.

3.2 Account Management

• Create and maintain customer accounts.
• Authenticate users and protect account access.
• Save relevant preferences and wishlist items.
• Provide access to account-related features.
• Assist with account recovery and customer support.

3.3 Customer Service and Communications

• Respond to inquiries and complaints.
• Send order confirmations and transactional notifications.
• Provide shipping and delivery updates.
• Communicate about returns, refunds, and service issues.
• Send abandoned-cart reminders where permitted by law and applicable preferences.

3.4 Marketing and Promotions

Where permitted by law, we may use contact information and shopping preferences to send promotional messages, announce new collections, provide special offers, or communicate about products that may interest you.

You can opt out of marketing emails by following the unsubscribe instructions in the message or contacting us directly.

Opting out of marketing communications will not prevent us from sending essential transactional or service-related messages.

We will obtain consent where required by applicable law before sending marketing communications or using non-essential tracking technologies.

3.5 Analytics and Website Improvement

We may analyze website traffic, customer interactions, and technical performance to:

• Understand how visitors use our Website.
• Improve navigation and shopping functionality.
• Evaluate product and content performance.
• Identify technical errors.
• Optimize website speed and reliability.

Our Website uses Site Kit by Google to integrate Google services. Depending on our configuration, these services may include Google Analytics and other measurement tools.

The collection and use of analytics information depend on the services enabled and your applicable consent choices.

3.6 Security and Fraud Prevention

We may process technical information and transaction-related data to:

• Detect suspicious activity.
• Protect customer accounts.
• Prevent unauthorized transactions.
• Investigate fraud and abuse.
• Maintain website integrity.
• Enforce our terms and protect our legal rights.

Our Website uses Wordfence Security to support website security and protection against malicious activity.

3.7 Legal and Business Purposes

We may use personal information to comply with applicable laws, maintain accounting and tax records, resolve disputes, enforce agreements, and establish, exercise, or defend legal claims.

4. Cookies and Similar Technologies

We may use cookies and similar technologies to operate our Website, remember preferences, maintain shopping sessions, analyze usage, support security, and improve customer experience.

These technologies may be associated with WooCommerce, Site Kit by Google, Wordfence Security, social login functionality, and other enabled features.

Strictly necessary technologies may be used where legally permitted. Non-essential analytics, advertising, or tracking technologies will be managed according to applicable law and the consent choices required in the relevant jurisdiction.

You may manage cookies through our cookie preference settings, where available, and through your browser settings.

For additional information about the types of cookies used, their purposes, and how to manage them, please refer to our Cookie Policy.

5. How We Share Personal Information

We do not sell personal information in exchange for money. However, certain privacy laws define “sale,” “sharing,” or targeted advertising more broadly. Where such definitions apply, our practices and any applicable opt-out rights will be explained in our privacy notices and settings.

We may disclose personal information to the following categories of recipients when necessary for the purposes described in this policy.

5.1 Service Providers and Processors

We may share information with service providers that perform services on our behalf, including:

• Website hosting and technical infrastructure providers.
• Payment processors and payment gateway providers.
• Cryptocurrency payment service providers.
• Shipping, fulfillment, and delivery providers.
• Website security and performance providers.
• Analytics and measurement providers.
• Customer support and messaging providers.
• Email and communication service providers.
• Website maintenance and development providers.

These providers may process personal information only as permitted by their agreements with us and applicable law.

5.2 Payment Providers

When you select a payment method, relevant information may be shared with the payment provider to authorize, process, verify, or reconcile your transaction and to prevent fraud.

The information shared depends on the selected payment method and the provider’s requirements.

5.3 Shipping and Delivery Providers

We may share your name, shipping address, contact details, order information, and tracking-related information with shipping and delivery providers so that your order can be fulfilled.

Our Website uses Advanced Order Export For WooCommerce and Advanced Shipping Tracking Pro to support order administration and shipping-related functionality.

5.4 Analytics and Technology Providers

Depending on our configuration, we may share technical and usage information with providers such as Google for analytics, measurement, and website improvement.

We may also use caching, image optimization, and performance tools, including WP Fastest Cache, WP Fastest Cache Premium, and Smush Pro.

The use of these plugins does not necessarily mean that personal information is shared with every provider or that each tool collects personal information.

5.5 Social Login and Messaging Platforms

If you choose to use social login or external messaging services, relevant information may be exchanged with the third-party platform to provide the requested functionality.

Your interactions with those platforms are also governed by their own terms and privacy policies.

5.6 Legal Requirements and Business Transactions

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, legal process, or enforceable governmental requests.
• Protect our rights, property, or safety, or those of our customers and others.
• Investigate suspected fraud, security incidents, or unlawful activity.
• Establish, exercise, or defend legal claims.
• Facilitate a merger, acquisition, financing, restructuring, or sale of all or part of our business, subject to applicable legal protections.

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer service, accounting, legal compliance, security, and dispute resolution.

Retention periods vary depending on the type of information and the reason it was collected.

For example:

• Order and transaction records: may be retained for accounting, tax, consumer protection, and other legal requirements.
• Account information: may be retained while your account remains active and for a reasonable period afterward where necessary.
• Customer communications: may be retained for customer service, documentation, and dispute resolution.
• Marketing information: may be retained until you unsubscribe or the information is no longer needed, subject to applicable requirements.
• Technical and security logs: may be retained for a limited period appropriate to security and operational needs.

When personal information is no longer necessary, we will delete it, anonymize it, or otherwise handle it in accordance with applicable law, subject to legal retention requirements and legitimate security needs.

Information recorded on public blockchains may not be capable of being modified or deleted.

7. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction.

These measures may include access controls, website security tools, secure connections, system updates, and other safeguards appropriate to the nature of the information processed.

We use Wordfence Security and other website management tools to support security and operational reliability.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and notifying us if you suspect unauthorized use of your account.

8. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.

These rights may include:

• Right to Know or Access: Request information about the categories and specific pieces of personal information we collect, use, disclose, or otherwise process, where applicable.
• Right to Delete: Request deletion of certain personal information, subject to legal exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Data Portability: Request a copy of certain personal information in a portable format, where applicable.
• Right to Opt Out: Opt out of certain sales, sharing, targeted advertising, or profiling activities where covered by applicable law.
• Right to Limit Certain Uses: Limit certain uses or disclosures of sensitive personal information where such a right applies.
• Right to Appeal: Appeal a decision we make regarding your privacy request where required by law.
• Right to Non-Discrimination: Not be discriminated against for exercising applicable privacy rights.

The availability and scope of these rights depend on the state privacy law that applies to you, the nature of our business, and any applicable legal exceptions.

How to Exercise Your Rights

To submit a privacy request, contact us using the details provided in the “Contact Us” section below.

Please describe your request and provide enough information for us to understand and verify it. We may need to verify your identity before processing certain requests.

Where permitted by law, an authorized agent may submit a request on your behalf, subject to applicable verification requirements.

We will respond within the time period required by applicable law.

Marketing Opt-Out

You can unsubscribe from promotional emails at any time by using the unsubscribe link in the message or contacting us.

Targeted Advertising and Tracking Opt-Outs

Where required by law, we will provide a method to opt out of applicable sales, sharing, targeted advertising, or other covered tracking activities.

If our Website uses technologies subject to recognized browser-based opt-out preference signals, such as Global Privacy Control, we will process those signals as required by applicable law.

9. United States State Privacy Disclosures

Residents of certain U.S. states may have additional privacy rights under applicable state laws, including laws in California and other states with comprehensive consumer privacy protections.

Where applicable, we will provide additional disclosures concerning:

• Categories of personal information collected.
• Sources from which personal information is obtained.
• Business or commercial purposes for processing.
• Categories of third parties to whom information is disclosed.
• Rights to access, correct, delete, or obtain personal information.
• Rights to opt out of certain processing activities.
• Methods for submitting privacy requests and appeals.

Not all privacy laws apply to every business. Applicability may depend on factors such as business size, revenue, data processing practices, and statutory thresholds.

We will honor applicable rights and exemptions as required by law.

10. Children’s Privacy

Our Website is intended for a general shopping audience and is not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without legally required authorization.

If we learn that we have collected personal information from a child in circumstances that violate applicable law, we will take appropriate steps to delete the information or obtain any legally required authorization.

If you believe that a child has provided us with personal information inappropriately, please contact us.

11. Third-Party Websites and Services

Our Website may contain links to third-party websites, social networks, payment services, or messaging platforms.

We do not control the privacy practices of these third parties and are not responsible for their independent data collection or processing practices.

Your interactions with third-party services are governed by their respective privacy policies, terms, and settings.

We encourage you to review those policies before providing personal information to third parties.

12. International Data Transfers

Although our store is intended to serve customers in the United States, our service providers or technical infrastructure may operate in other countries.

As a result, personal information may be transferred to, stored in, or processed in jurisdictions other than the one in which it was collected.

Where applicable law requires safeguards for international transfers, we will implement the appropriate measures.

13. Do Not Track and Privacy Signals

Some browsers provide privacy settings or signals intended to communicate user preferences concerning online tracking.

The legal treatment of these signals varies by jurisdiction and technology.

Where required by applicable law, we will recognize and process supported opt-out preference signals, including Global Privacy Control, for the relevant processing activities.

Browser settings and signals may not affect all forms of data processing, including processing necessary to complete orders, maintain security, or comply with legal obligations.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, service providers, technologies, or legal obligations.

When we make changes, we will publish the updated version on this page and revise the “Last Updated” date.

Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need information about our personal information practices, please contact us:

Business Name: 50legacy

Website: https://50legacy.com/

Privacy Contact Email: [email protected]

We will review and respond to privacy inquiries in accordance with applicable law.